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Founder of ChillsnSip · Community builder · Creator

LuigiZottoli

I connect people through wellness.

I create the content, and I bring the people: a community in Amsterdam I can reach any time, and that shows up.

Work with meSee results
Luigi Zottoli talking to camera

Showreel · 37 sIn front of the camera, and some of the products I've worked with. Tap the video for sound.

Scroll ↓
3.84×return on ad spend from my UGC (LABFRESH)
670Kviews in the last 90 days
2,000+people in the ChillsnSip WhatsApp community
8.7Kmedian views per Reel, last 90 days

Why brands work with me

01

Content and a crowd, from one partner.

Most creators can put your product on a screen. I can also put it in the hands of people who show up, and film that.

02

An audience I can reach any time.

ChillsnSip's WhatsApp community, email list and Instagram. When I announce an event, people sign up and come.

03

My content sells.

Two videos I made for LABFRESH became 10 ads. They brought in €38,961 from €10,140 in ad spend.

04

One brief, the whole chain.

I make the content and run the event. You brief one person, not a creator, an agency and an event company.

It travels. It sells. It fills rooms.

The numbers my content reaches, and what brands turned them into.

01 · Reach, last 90 daysInstagram data: last 90 days to 15 Sep 2026
670,676

views on @luigizottoli in 90 days.

Views by format: Reels 77.3% · Stories 21.8% · Posts 0.9%

  • 202,430accounts reached
  • 8,828accounts engaged
  • 8.7Kmedian views per Reel
  • 20,318interactions
  • 20,141profile visits
  • 18,062followers

Source: Instagram Insights, @luigizottoli. Median: the 17 feed Reels published in the window, public view counts on 16 Sep 2026, trial Reels excluded.

This quarter's Reels

The Reels that travelled furthest this quarter. Two Reels above 120K, and a building series that keeps landing around 20K.

129,833views
Origin story · 7 Jul 2026

Where I grew up

Eboli, southern Italy.

Open on Instagram ↗
120,083views
29 Jul 2026

Sauna club, part 1

Building Amsterdam's biggest sauna club · 1.1K shares · 321 comments · 331 new followers

Open on Instagram ↗
21,993views
24 Jul 2026

The empty venue

249 comments · 78.5% non-followers

Open on Instagram ↗
19,741views
6 Aug 2026

Sauna club, part 2

84.9% non-followers · 50 comments

Open on Instagram ↗
19,085views
2 Sep 2026

Sauna club, part 4

86.1% non-followers · 47 saves

Open on Instagram ↗
02 · Results for brandsTap a row for how it happened
3.84×LABFRESH · UGC for paid adsreturn on ad spend from two videos I made.How
2videos→10ad variants→€10,140ad spend→€38,961revenue

Watch both on Instagram: video 1 ↗ · video 2 ↗ · See them in Brand work ↓

Source: LABFRESH ad account, 24 Jun 2026. Shared with permission.

80ChillsnSip × Vitamin Well · hike, May 2025event sign-ups from one comment-to-DM funnel.How

Walk & Plunge, a community hike. Sunday 11 May 2025, Nationaal Park Zuid-Kennemerland. A comment-to-DM automation filled the event. Vitamin Well's drinks were served to everyone who came.

368comments with "hike"→58.9%clicked the link in the DM→80sign-ups70guests on the event page
On the trail, 11 May 2025.

Source: ManyChat automation data (comments, click rate) and the event page (guests), ChillsnSip account.

88.1%Automated giveawayof the 242 people who triggered the DM clicked through.How

Ready to run with a brand-sponsored prize.

151comments on the giveaway post→90.1%clicked the link91DMs with the word "Giveaway"

Source: ManyChat automation data, ChillsnSip account.

Brands I've worked with
LABFRESHRed BullVitamin WellWaterdropAedenRenessenceIcetubsTessa'sWings for Life World Run

Who's watching

Three ways to reach people: my account (international, mostly men), ChillsnSip on Instagram (local, mostly women), and the ChillsnSip community I can message directly.

Categories that fit
  • Functional and alcohol-free drinks
  • Cold therapy and recovery
  • Sauna, skincare and self-care
  • Activewear
  • Supplements and nutrition
  • Wearables and wellness tech
  • Travel

Ways to work together.

Pick a format; what's included is one tap away.

01

UGC for paid ads

Ad-ready videos filmed by me, with hook variations for testing.

My content holds people who don't know me. That's why it performs as a paid ad.

What's included
  • Includes: the video, plus hook variations for testing
  • Usage rights priced by period and channel
  • Why it works: 97.2% of the 129,833 views on my origin-story Reel came from people who don't follow me, and they watched 19.2s of 34 on average. LABFRESH ran two of my videos as ads: 3.84× return on ad spend.
02

Reel on @luigizottoli

18K followers · 8.7K median Reel views

Your product inside what I actually do: training, testing wellness practices, and building things. Not a scripted ad read.

What's included
  • Includes: 1 Reel (collab post optional) + Stories with a link sticker
  • A report after 7 and 30 days: views, reach, shares, saves, link clicks
03

ChillsnSip: Samples

Your product in the goodie bag of every attendee.

What's included
  • Includes: goodie bag placement, a mention in event content
  • Report: attendance, number of samples handed out
04

ChillsnSip: Brand station

Your own station at the event, where people try the product in the moment.

What's included
  • Includes: station at the event, content on @luigizottoli and @chillsnsip
  • Report: attendance, station visits, content results
  • One brand per category per event
05

ChillsnSip: Full takeover

The event is yours. No other brands.

What's included
  • Includes: event built around your brand, a content series from announcement to recap on both accounts
  • Report: the full picture, before, during and after
  • Only one sponsor per event
Add-on

Automated sign-up funnel

For campaigns that need sign-ups or leads: a comment-to-DM automation, with tracked clicks and sign-ups. Example: 368 comments turned into 80 sign-ups for the Vitamin Well hike.

"I only show what I actually use. That's why people trust it, and why it sells."

How I work with brands

Wellness isn't a solo journey. Brands that fit become part of the moment people share.

Watch, don't read.

Brand work, as posted. Tap a frame to play the reel.

Red Bull · Wings for Life World Run

The event film

Open on Instagram ↗
ChillsnSip × The Offline Social Club

New Year's plunge

Open on Instagram ↗
Branded · GymRace × Waterdrop

GymRace powered by Waterdrop

Open on Instagram ↗
KOTA × ChillsnSip

The collaboration event I created for KOTA

Open on Instagram ↗
LABFRESH · UGC

No ironing, no sweat stains

Open on Instagram ↗
LABFRESH · UGC

The non-iron shirt

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Aeden · AW24 collection

Beyond the Ice

Open on Instagram ↗
Renessence · Amsterdam

Ice baths, and why I started

Open on Instagram ↗

Five moments.

Where I'm from, in five lines. Open any of them.

The 167Eboli, southern Italy

I grew up in a dodgy neighbourhood in the south of Italy.

19London, alone

I left Italy for London alone, with no diploma and no experience. I taught myself coding, marketing, content and photography.

The canal7 days, then 56

After a tough mental time, I got in an Amsterdam canal for 7 days and posted it every day. I kept going for 56 days.

ChillsnSip80 people, first event

Friends joined. Then a video hit 2 million views. We started ChillsnSip, and since then we've hosted hundreds of events, growing into the biggest wellness community in Amsterdam.

NowAge 33

I'm a founder and a community builder. I train, test wellness practices, and like to build things.

What I talk about
01

Testing what works

I train and test wellness practices, and show what actually changes.

Fits: supplements · wearables · recovery · functional drinks

02

Building things

I'm a founder. I show how things get built, from idea to a room full of people.

Fits: event sponsors · tools and apps · apparel

03

Wellness isn't a solo journey

"We've never been an ice bath community, but a social wellness community."

Fits: drinks · activewear · sauna and self-care

04

Being honest

"Growing up, I was wearing a lot of different masks to get liked by people."

No brand slot. This is why people believe me everywhere else.

Reel

Where I grew up

Open on Instagram ↗
Reel

"The Job"

Open on Instagram ↗

ChillsnSip: the Amsterdam social wellness community I founded.

"We push the idea that wellness isn't a solo journey, but a tool to get people closer together."

What we do
  • Ice baths
  • Sauna
  • Meditation
  • Pilates
  • Yoga
  • Sober parties
Where your product sits
The plunge

Cold-therapy gear, recovery and functional drinks

The warm-up after

Towels, robes, skincare, sauna products

The run or workout

Activewear, hydration, supplements

The social afterwards

Drinks, snacks, tastings, giveaways

The sober party

Alcohol-free drinks, music and nightlife brands

Three ways to be there
SamplesBrand stationFull takeover
Where it started
2.09Mviews
24 Feb 2024 · @luigizottoli

The canal plunge video

Open on Instagram ↗

The boring questions.

Who invoices?

We'll confirm this when we agree the partnership.

Do you create in Dutch?

Tell me in your brief which language you need, and I'll confirm.

Turnaround?

It depends on the format. Share your timing in the brief and I'll confirm what's possible.

Exclusivity

Brand stations: one brand per category per event. Full takeover: yours is the only brand at the event.